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NARRATIVE REPORT

Disinformation 2019: Brands in the Crosshairs

The cross-hairs of coordinated disinformation are moving to include high-visibility brands and organizations that rely on influence and digital channels to engage their audiences. In today's model, this influence can be manipulated. Responsible corporate leaders must be prepared to detect this activity and defend hard-won brand reputation and equity.

New Knowledge's Managing Director Robert Matney, a co-author of the US Senate report about Russian disinfo operations, will dive into the evolving tactics of coordinated disinformation, review public examples affecting brands & discuss high-level social implications of the erosion of brand trust, and how brands can combat this be more in control of their brand narratives. 

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