Your customers are interacting with your brand every day online. It can be challenging to know what activity is real, fake, who is pushing these conversations forward, and the risk it poses to your reputation. The New Knowledge solution helps brands get in control of their online activity, by mapping the Internet to provide a comprehensive view of all brand centric activity and the groups behind it. We determine the risk these conversations pose and provide actionable insights so you can make smart data driven communications decisions.
What if you could be alerted of a bad news cycle before it blew up? Our detection capabilities are helping teams get ahead of false and damaging narratives before they trend on social media or make it in a headline. Saving thousands of crisis resource dollars and safeguarding your reputation.
Some brand crisis are unforeseen and unavoidable. When your brand is in a crisis we snap into action. Providing around the clock support, crisis activity monitoring, hourly updates, and using our insights to swiftly advise your crisis communication strategy.
With backgrounds in national security, data science, disinformation analysis and marketing and communications, we provide clients with superior service. Our team works to contextualize the full picture of your brand conversations, while staying on top of emerging trends and tactics so you don't have to.
Every day you're injecting your brand stories into the world through various online channels. These narratives are vulnerable purely by existing on the web, and it's tough to anticipate what audiences will react negatively to and what they will praise.
The tools that many communications and marketing teams are using today, help you to know what is trending when it's trending. You're limited by these metrics that force you to be reactive. However the gap lies in knowing how topics trend and more importantly who makes them trend.
Our model is built upon identifying the groups that drive online conversations, tracking them, and assigning a risk score to them, so you always know who is pushing forward certain narratives and topics and how to take actions. We call these groups Internet factions.
In our demo we'll walk you through real examples of: