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Yonder adds cultural context to the Internet.

Your customers are interacting with your brand every day online. It can be challenging to know what activity is real, fake, who is pushing these conversations forward, and the risk it poses to your reputation.

The Yonder solution helps empower brands with the insights and cultural context needed to communicate more authentically with their customers. 

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Every day you're injecting your brand stories into the world through various online channels. These narratives are vulnerable purely by existing on the web, and it's tough to anticipate what audiences will react negatively to and what they will praise.  

The tools that many communications and marketing teams are using today, help you to know what is trending when it's trending. You're limited by these metrics that force you to be reactive.  However the gap lies in knowing how topics trend and more importantly who makes them trend.

Who is driving your conversations? 

Our model is built upon identifying the groups that drive online conversations, tracking them, and assigning a risk score to them, so you always know who is pushing forward certain narratives and topics and how to take actions. We call these groups Internet factions. 

In our demo we'll walk you through real examples of:

  • The attributes that make up a brand's risk profile
  • How factions drive conversation 
  • Identifying the factions that are relevant to your brand
  • How to take action to protect your brand reputation
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